Working in partnership with Flight Centre Canuckiwi created a large booth take-over at their Discover Americas & the World Show in Sydney, Brisbane & Melbourne for the Utah Office of Tourism.
Five local regional destination partners from across Utah travelled to Australia and in-conjunction with other trade trainings and events being held they were also able to participate in this consumer event. Over 45,000 consumers coming through the door, across the three cities our Utahans were able to inspire with their local expertise and experience at our purpose built visit centre.
We offered an active social element on the day, giving consumers the opportunity to experience Utah in 360 degrees with a choice of 3 locations in the State, they then could share through their social channels and go into the draw to win trip to Utah. With over 380 videos shared, The Utah Office of Tourism received 48,685 impressions. Additionally this investment allowed us to work with Flight Centre to create 5 new Utah road trip packages that could be sold point of sale from the event.
