JUCY USA hosted their first Instameet last weekend in Zion National Park. Joining forces with Zion National Park and the Utah Office of Tourism, #JUCYIMUtah saw a range of influential photographers with a combined Instagram audience of close to 1.4 million come together from New Zealand, Australia and the US to explore the beauty of Zion. The first road trip Instameet through Utah, guests were hosted in JUCY’s Champ campervan model from their Las Vegas, Los Angeles or San Francisco branches and were invited to make their own way to Zion. Weekend activities included a campground cooking competition, night photography workshop with local photographer David West and two of Zion’s most famed hikes – climbing the staggering peaks of Angel’s Landing and water-wade/hiking through amidst the gorges on The Narrows.
Zoe Macfarlane, JUCY’s USA VP Marketing and Business Development hosted the Utah Instameet, with Zion’s Joyce Kelly, and commented, “With a common goal of promoting winter self-drive holidays to Utah, it made sense for JUCY and the Utah Office of Tourism to combine forces to demonstrate both the natural beauty of the region and how accessible it is to still explore in a campervan at any time of the year. Waking in the JUCY Champ at the base of the towering amber-hues of Zion’s majestic rock formations was just the start of an epic weekend taking in the best that Zion has to offer.”
“We were thrilled to be able to support the inaugural JUCY Instameet coming to Utah,” comments Utah’s NZ and AU account director Corey Marshall. “JUCY once again delivers on marketing innovation and to see the extension and reach of the Instagram posts already achieved has been phenomenal. No question, the awe-inspiring backdrop of Zion National Park was our professional influencers’ photo playground.”
Pictures from the weekend are still being edited and added but many can be found here or by searching #JUCYIMUtah on Instagram.
Instagram influencers:
@helloemilie 408k AU
@jasoncharleshill 97k AU
@shaunjeffers 58k NZ
@brent_lepurcell 37k NZ
@zachallia 411k USA
@ashleymcky 117k USA
@bradromano 80k USA
@ryancordwell 29k USA
@donjay 125k USA
@oscarwastaken 10k USA
@nowrongwaysf 19k USA
