Canuckiwi

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New World Promotion

Together with New World and the New Zealand Herald, Canuckiwi on behalf of Travel Oregon, created a consumer brand promotion where readers who purchased the Herald at a New World supermarket were in with a chance to win an unbelievable trip for two to Oregon.

With a newspaper wrap featuring the campaign, New World shoppers couldn’t miss this incredible opportunity.  Additional marketing support included radio ads, in-store point of sale cards, newspaper, magazine and online placements.

The lucky winner was ecstatic when receiving the news that he’d won a trip for two to Portland, Oregon, USA including:

  • Two round trip economy tickets flying Hawaiian Airlines from Auckland to Portland
  • Five nights’ accommodation for two people at The Nines Hotel in a Standard Room
  • Ten nights’ accommodation for two people at The Jupiter Hotel in a Standard room
  • Extra experiences to the value of $1995 per person
  • All transfers to and from the airport whilst in America 
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Audio

NZ Herald Radio Promotion

Listen here


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