Canuckiwi partnered with Zoomer Magazine (Visit Seattle’s target demographic) to roll out a Visit Seattle Zoomer marketing campaign featuring editorial, digital blasts and newsletter editorial and brought three call-to-action partners onboard including Air Canada, Expedia and Elite Sports Tours. Canuckiwi leveraged this direct media buy to increase product development with airline and wholesale partners. Each partner built out dedicated landing pages on their own website for the program.
The results included:
An open rate of between 53-56% on Zoomer eDM’s to our editorial content, exposing more than 110,000 of our target market to Seattle’s unique experiences.
Expedia reported more than 1.6 million in hotel bookings in Seattle with 7,000 room nights and $450,000 in air revenue.
Elite Sports Tours created new packing for the campaign.