Following on from the success of the Sell Your Way to the USA incentive in the Australia / New Zealand markets. The Sell Your Way to the USA program with Air Canada was launched in Canada in October 2022, with the objective to increase sales and revenue during a key selling period to Canuckiwi client destinations and with Air Canada via a low-cost agent incentive.
Throughout the incentive period, trade marketing was completed to keep the program top of mind for agents.
Agents were awarded 1 point for each round-trip Air Canada airfare booked to the U.S. from 15 October – 30 November 2022, with an additional point being awarded if the PNR included one of the partner gateways – Portland, Seattle, Las Vegas / Salt Lake City or Washington DC. Additional points were allocated for PNR’s including a land package to one of the four partner states with an extra emphasis on destination room nights counted. This points-based system encouraged agents to switch sell destinations. At the end of the incentive period, 12 top performing agents were given the opportunity to travel to the U.S. to experience the destinations for themselves.
Results:
- 4 hosted FAMs with 12 retail agents
- 49 retail agents registered for the incentive
- Total revenue generated during incentive of CAD$143,249
- Extensive PR coverage with an estimated value of over USD$45,000
What has this work done? Increased awareness of Air Canada flights to the U.S. and provided firsthand travel experience to 12 top-performing retail agents.
