Canuckiwi was able to secure and host one of Canadas most influential woman mountain bike riders, Sonya Looney. Sonya is one of the world’s best endurance mountain bikers and has a strong personal brand through her social media influence, prolific podcast, and keynote speaking. She visited Utah on a media familiarisation trip in winter time with a goal of riding the best secret trails across Southern Utah. Various media articles were generated as a result of these trips as she reviewed her experience of the terrain and trails across each state. Sonya also posted daily across her social media platforms to over 50 000 followers. www.sonyalooney.com
Public Relations Generated
www.mountainlifemedia.ca
Digital Article: The Best Secret Winter Riding Spots in Utah. Read more