Canada is the largest international market for Oregon. In order to continue to build awareness of Oregon, generate leads and drive visitation from this market, Travel Oregon conducted a media mission to Canada in March, 2023.
In Vancouver, Travel Oregon’s sponsorship of the Vancouver Canucks was leveraged to host a media event in a box suite with Oregon partners joining as hosts following their participation in the Vancouver Outdoor Adventure Show.
In Calgary and Toronto, Travel Oregon conducted one-on-one meetings with top media in each market. This marked Oregon’s in person return to these cities following the pandemic. Additionally, Travel Oregon met with WestJet in Calgary and Air Canada in Toronto.
In total, 48 top Canadian media were engaged; with the Vancouver media event reaching capacity.