Claire is a seasoned destination PR and marketing specialist, with 15+ years’ experience working with organisations including Ogilvy PR Australia, the state tourism organisations of Destination NSW and Tourism Victoria, and several regional Australian tourism boards.
Further, Claire has worked with a variety of individual tourism providers including IHG’s Crowne Plaza Terrigal Pacific, Crowne Plaza Coogee Beach, Powerhouse Tamworth by Rydges, West Hotel by Hilton Hotels and Marramarra Lodge on Sydney’s Hawkesbury River.
In these roles, Claire was responsible for developing and implementing media relations campaigns collaborating with national and international media outlets spanning print, online and broadcast, along with major brands for partnership opportunities, government departments, industry stakeholders and high profile celebrities, influencers and content creators.
More recently, Claire was Marketing Manager at Wild Bush Luxury – an experiential luxury provider with iconic Australian destination experiences that form part of Tourism Australia’s Signature Experiences: Luxury Lodges of Australia and Great Walks of Australia. In this role, Claire developed and executed the marketing communications programs across the brand’s three properties.
Last word from Claire: “Travel stirs the sensory. Tasting new bites, treading new paths with a sense of wonder, experiencing new cities and landscapes, while meeting many a character along the way – it’s an industry fueled by passion, with each day unlike the memorable last.”
Claire represents Canuckiwi in the Australian marketplace providing media relations and marketing support for clients Travel Nevada, Washington DC and Visit Utah.
Contact email: claire@canuckiwi.com