Our retail and wholesale familiarisation strategy targets product managers, decision makers and top performing retail agents across both New Zealand and Australia, as well as Canada who will directly contribute to the development of new product, itineraries and brand awareness. Canuckiwi also works through key travel editors from high circulating and targeted publications to secure staff writers or freelancers to participate in famils, whilst negotiating feature stories as a condition of participation. All product development work and/ or generated earned media value is then reported on and tied back to specific famil programs. We specialise in helping you achieve your famil targets and objectives within the recognised constraints of budgets and time.
Our Work
Oregon Road Rally
The inaugural Oregon Road Rally famil is an opportunity for groups to gain further knowledge of the destination and be exposed to the scenic, culinary, and adventurous wonders Oregon has to offer. Read more.
Secret Side of Sundance
Top media were hosted on a Secret Side of Sundance Fam trip, giving these media a taste of the high life and getting to view a film at the world famous Film Festival. Read more
Sell Your Way with American Airlines
An integrated incentive programme with 5 state partners encourage agents to sell the USA with American Airlines. Read more
Nevada Global Tourism Summit
Each November Travel Nevada hosts an annual Global Tourism Summit alternating between Reno/ Tahoe & Las Vegas. Read More
Instameet #JUCYIMUTAH
Joining forces with Zion National Park and the Utah Office of Tourism, #JUCYIMUtah hosted their first Instameet with influential photographers. Read More
Adventure World Fam
Discover New England state partners personally hosted General Manager of Adventure World Product on a six state FAM program. Read More
Sonya Looney
Canuckiwi was able to secure and host one of Canadas most influential woman mountain bike riders, Sonya Looney. Read more
Winter Ski Fam in Utah
The United Airlines incentive provided agents with an opportunity to be in to secure one of ten spots for an educational ski trip to Utah or Nevada. Read More
Sell Your Way with Delta Airlines
Canuckiwi partnered with Delta Airlines and Virgin Australia to offer retail agents an opportunity to experience the U.S. The Sell Your Way to the USA program. Read more