The Oregon Tourism Commission, doing business as Travel Oregon, works to enhance visitors’ experience by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of Oregon. The commission improves Oregonians’ quality of life by strengthening economic impacts of the state’s $9.2 billion tourism industry that employs more than 91,000 Oregonians.
Canuckiwi Ltd represents Travel Oregon in Australia, New Zealand and Canada.
Vancouver OSE Behind the Scenes
Airing in the Canadian market in the fall of 2021 was Travel Oregon’s latest edition of their Oregon Slightly Exaggerated. Read More
Oregon Virtual “Treasure Hunt”
Normally February of each year sees a delegation from Travel Oregon make their way North of the border to visit with Canadian media in key Oregon markets. Read More
The series focused on diving deeper into educating agents on destinations in the U.S. Each webinar was hosted in conjunction with an in-market member of the tourism board, offering a first hand advice and knowledge. Read more
Oregon, Only Slightly (More) Exaggerated
With the launch of the OSE (Only Slightly Exaggerated) campaign by Travel Oregon in 2018, Canuckiwi utilised this as our base theme for Travel Oregon’s 2019 sales mission across Australia and New Zealand. Read More
Oregon Road Rally
The inaugural Oregon Road Rally famil is an opportunity for groups to gain further knowledge of the destination and be exposed to the scenic, culinary, and adventurous wonders Oregon has to offer. Read more.
Canada Media Mission
Two cities and two unique different themes were selected for 2020: Toronto (Wellness) and Vancouver (Crab Boil) for the annual media mission to Canada. Read more
Sell Your Way with American Airlines
An integrated incentive programme with 5 state partners encourage agents to sell the USA with American Airlines. Read more
Oregon Makers Event
Travel Portland, Travel Oregon and their partners headed downunder in Oct 2017 to share a little more about this special state with their “Made in Oregon” event. Read more
Explore on your bike
Travel Oregon’s mission in New Zealand and Australia encouraged travel agents to share their vision of exploring the state in an active way. Read More
Road Trips Promotion
Travel Oregon partnered with House of Travel to deliver a promotional campaign across media focusing on unforgettable road trips in Oregon. Read More
Develop product and itineraries with key wholesale and tour operator partners in New Zealand and Australian on a limited budget. When Travel Portland and Travel Oregon began in the Australia and New Zealand marketplace, they were in a unique situation. Read more
New World Promotion
Travel Oregon partnered with New World and NZ Herald to drive consumer awareness through a competition to be in to win a trip for two to Oregon. Read More
United Airlines Fam Trivia
Partnering with United Airlines, travel agents were given the opportunity to secure a place on an educational FAM by completing an online trivia training module. Read More
Adventure World campaign
The must see insights and experiences of Oregon shone through in Adventure World’s campaign to both trade and consumers. Read More
Cheers to Kiwi Ozzie Trade
When Travel Oregon announced the focus of their trade mission was to bring craft beer producers Downunder, travel agent attendance interest naturally spiked. Read More
During the past five years, the Global Sales team at Travel Oregon has worked directly with Corey Marshall and the team at Canuckiwi Ltd. to increase awareness of Oregon as a desirable destination for promotion to travelers from Australia and New Zealand and most recently Canada through travel trade, wholesale, retail and media efforts. These efforts have resulted in significant increases for each of these markets – Australia and New Zealand is now one of Oregon’s top five overseas markets.
Vice President of Global Sales