Canuckiwi offers full service PR (public relations) representation for destinations and suppliers across Australia, New Zealand and Canada. This includes press release creation and distribution, active pitching, press conferences, press event creation and management, crisis management and media FAM coordination. These services can be customized for each individual client based on budget, goals and KPI’s.
Our Work
Leveraging 1874 Cup & All Blacks for EMV
Destination DC re engaged Canuckiwi on October 1st, 2021 with three weeks until the 1874 cup. We leveraged the opportunity to generate nearly $355K USD in Earned Media Value. Read more
Oregon Virtual “Treasure Hunt”
Normally February of each year sees a delegation from Travel Oregon make their way North of the border to visit with Canadian media in key Oregon markets. Read More
UTAH #TakesNote in Toronto
Utah #TakesNote in Toronto
The Utah Office of Tourism seized the opportunity to leverage the NBA 2019-20 season to host a media event and consumer. Read more
Today Show in D.C
Channel 9’s Today Show visited the states capital, Washington, D.C and produced two live weather crosses, with an earned media value of over over $364,000 USD. Read more
Flight Centre 48 Hours in Nevada
In 2017, Flight Centre partnered with Travel Nevada in its first season of 48 Hours airing across Channel 9 in Australia and Channel 1 in New Zealand. Read more
Helping Sydney Discover the Real DC
We partnered with Polite Social & Destination DC to produce and manage their recent consumer activation in Martin Place. Read More
Helloworld in D.C
Canuckiwi on behalf of our client, Destination D.C, worked with Helloworld Travel on season 2 of the Hello World television series. Read more
Governor Event
Together with Cirque du Soleil, Travel Nevada’s successful sales mission to Melbourne and Sydney saw the first US state Governor visit Australia in over seven years. Read More
Instameet #JUCYIMUTAH
Joining forces with Zion National Park and the Utah Office of Tourism, #JUCYIMUtah hosted their first Instameet with influential photographers. Read More
Exclusive City2Surf Partnership for Utah
Utah sponsors City2Surf Sydney through a multi-faceted partnership of the largest mass participation fun run in the world with over 89 000 runners in Sydney, CBD. Read more
Virtual Wine & Paint Event
Whilst New Zealanders and Australians were confined to their homes in May 2020, Canuckiwi on behalf of Grapevine hosted a virtual wine and paint event. Read more
Discover the Real DC
DC neighbourhood stations were on display featuring live DC inspired DJs, an arcade basketball shooting hoop, cherry blossom photo booth, a live graffiti artist and food stations with DC food and beverages. Read more
Webinar Series
The series focused on diving deeper into educating agents on destinations in the U.S. Each webinar was hosted in conjunction with an in-market member of the tourism board, offering a first hand advice and knowledge. Read more
Sonya Looney
Canuckiwi was able to secure and host one of Canadas most influential woman mountain bike riders, Sonya Looney. Read more
Secret Side of Sundance
Top media were hosted on a Secret Side of Sundance Fam trip, giving these media a taste of the high life and getting to view a film at the world famous Film Festival. Read more
Helloworld in Nevada
Canuckiwi on behalf of our client, Travel Nevada worked with Helloworld Travel on season 2 of the Hello World television series. Read more
Studio 10’s Stevie Jacobs checks out Utah
Studio 10 presenter Stevie Jacobs travelled to the USA visiting Utah to film Moab and Park City and Rocky Mountaineer’s Rockies To The Red Rocks. Read more