Discover New England is a nonprofit cooperative destination-marketing organisation that promotes New England tourism internationally in partnership with the state tourism offices of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. The New England region of the U.S. is easily reached through the gateway city of Boston. Discover New England offer worldwide assistance to the media, tour operators, travel agents and consumers including: photographic support, information on all aspects of New England, itinerary planning and technical assistance, travel agent training, individual and fam tour assistance, brochures, maps and press kits.
Discover New England engaged Canuckiwi Ltd effective July 1st, 2016 as their in market representation firm for Australia and New Zealand. Prior to this works with Discover New England were on a project by project basis.
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Our Work
New England Mission
A four-city mission in Australia and New Zealand featured a series of events including B2B sessions, press events and travel agent expos. Read More
Cooperative Marketing
Our thorough tender analysis process gathered and analysed bids from key media, wholesale and tour operator partners in line with Discover New England’s brief. Read More
Adventure World Fam
Discover New England state partners personally hosted General Manager of Adventure World Product on a six state FAM program. Read More
United Airlines Fam Trivia
Partnering with United Airlines, travel agents were given the opportunity to secure a place on an educational FAM by completing an online trivia training module. Read More
New England Cooking Event
In Auckland and Sydney key industry partners were treated to a cooking lesson by a New England inspired chef who demonstrated the famous New England Clam Chowder. Read more
Sell Your Way with Delta Airlines
Canuckiwi partnered with Delta Airlines and Virgin Australia to offer retail agents an opportunity to experience the U.S. The Sell Your Way to the USA program. Read more
Sell Your Way with American Airlines
An integrated incentive programme with 5 state partners encourage agents to sell the USA with American Airlines. Read more
Testimonial
Mr. Marshall and his team members are professional, engaging, sincere, and action oriented. Each interaction is a pleasure. Their straight forward, result orientated, customer focused approach makes them extremely effective with our in market trade clients. Their relations hips, story ideas, outreach and pitches are refreshing and have seen incredible values in our complimentary earned media values reached.
Lori Harnois
Executive Director
Discover New England