Destination DC serves as the lead organization to successfully manage and market Washington, DC as a premier global convention, tourism and special events destination, with a special emphasis on the arts, cultural and historical communities.
By developing and executing centralized and cohesive sales and marketing strategies, Destination DC generates economic development for the city through tourism and meetings. In 2017 visitor spending totalled $7.5 billion, representing more than $814 million in new tax dollars for the District of Columbia. Washington, DC welcomed a record 22.8 million visitors in 2017 – a record high that includes more than 2 million overseas visitors.
Destination DC is a private, non-profit corporation with a membership of 1,000+ businesses and organizations that support the DC travel and tourism sector. A contracting arm of Events DC, the organization is funded by a percentage of DC’s hotel occupancy tax, along with membership dues and co-operative marketing fees.
Canuckiwi Ltd represents Destination DC in Australia and New Zealand.
Leveraging 1874 Cup & All Blacks for EMV
Destination DC re engaged Canuckiwi on October 1st, 2021 with three weeks until the 1874 cup. We leveraged the opportunity to generate nearly $355K USD in Earned Media Value. Read more
Today Show in D.C
Channel 9’s Today Show visited the states capital, Washington, D.C and produced two live weather crosses, with an earned media value of over $180,000. Read more
Helping Sydney Discover the Real DC
We partnered with Polite Social & Destination DC to produce and manage their recent consumer activation in Martin Place. Read More
Helloworld in D.C
Canuckiwi on behalf of our client, Destination D.C, worked with Helloworld Travel on season 2 of the Hello World television series. Read more
Discover the Real DC
DC neighbourhood stations were on display featuring live DC inspired DJs, an arcade basketball shooting hoop, cherry blossom photo booth, a live graffiti artist and food stations with DC food and beverages. Read more
The series focused on diving deeper into educating agents on destinations in the U.S. Each webinar was hosted in conjunction with an in-market member of the tourism board, offering a first hand advice and knowledge. Read more
Sell Your Way with American Airlines
An integrated incentive programme with 5 state partners encourage agents to sell the USA with American Airlines. Read more
“We’re eager to expand our relationship with Canuckiwi. The team has already demonstrated immense passion and dedication to showcasing our city that we’re confident it will lead to increased tourism from Australians and Kiwis.”
President & CEO