Canada is the largest international market for Seattle. In order to continue to build awareness, generate leads and drive visitation from this market, Visit Seattle conducted a travel trade mission to Canada from April 3-4, 2023.
In Toronto, Visit Seattle conducted one-on-one meetings with potential trade marketing partners, and held a training event for travel advisors in partnership with Air Canada.
In Montreal, Visit Seattle held a luncheon for key tour operators in partnership with Air Canada.
In total, 54 Canadian travel trade and trade media were engaged; with the Toronto even reaching capacity.